(Yorkie, he sniffed, was ‘an opportunistic product’.) Up till then, Dairy Milk had been the untouchable ‘Queen Mother’ of choccy bars. Yorkie, we learned, came about because of Cadbury’s fateful decision in the 1970s to cut costs by making Dairy Milk less chunky: something that clearly remains a matter of piercing regret to Sir Dominic. All looked back on their historical rivalries like old soldiers - prepared, now the dust has settled, to give the enemy a degree of respect (although not too much) but still with the gleam of battle in their eye.ĭairy Milk faced a pincer assault, with Yorkie on one flank and a sexed-up version of Galaxy on the other
As well as Eric, we met Sir Dominic Cadbury and Bill Ronald of Mars. This was The Secret World of Chocolate: a programme that owed much of its considerable entertainment value to a winning lack of perspective. ‘The rest,’ he duly told us, ‘is history.’ And with that, Eric returned to the drawing board where he came up with the name Yorkie and an advertising campaign featuring, for some reason, lorry drivers. ‘You better be bloody right, young man,’ the boss replied. So - and this is the brave bit - he went to the boss and said that Rowntree should think again. But as the company’s new product manager, Eric couldn’t rid himself of the niggling feeling that Trek was boring. The packaging was ready, along with an advertising campaign featuring, for some reason, potholers. In November 1975, Rowntree was poised to launch the Trek chocolate bar.
Night Watch is the sixth book in the City Watch series, but you can read the Discworld novels in any order.Last Sunday on Channel 4, a man called Eric Nicoli proudly remembered ‘the bravest thing I’ve ever done’. 'The best Discworld book in the whole world ever. But he must survive, because he has a job to do: track down the murderer and change the outcome of the rebellion.Īnd get back to the future before his wife gives birth, of course. It's a case of wrong place, very wrong time.įor Vimes finds himself back in his own rough, tough past with only a killer for company and a city on the brink of revolution to contend with. When a notorious serial killer emerges from hiding, the chase leads the Watch to the roofs of Unseen University where a magical storm is brewing. The twenty-fifth of May is an important, sombre day in Ankh-Morpork - the anniversary of one of the city's bloodiest rebellions.īut crime stops for nothing, as Commander Sam Vimes of the City Watch knows.
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